JovoyÕs new fragrance, Ò21 Conduit StÓ, revisits a great classic of English perfumery while giving it a new, intriguing and decidedly modern twist.

Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime.

The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi-facetted, upping the tangy, fruity freshness and warming it through with resinous notes.

ÒItÕs a lavender thatÕs chiseled from the freshness of cold, crisp oranges, the cheekiness of cassis and the bittersweet comforting warmth of pineÓ Marlow explains.

Woody, Aromatic

Top Notes:
Rhubarb, Bergamot, Grapefruit, Lavender

Middle Notes:
Almond, Fir Balsam

Base Notes:
Wood, Tonka Bean, Ambroxan

Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.