An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one's roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord Ð lending the whole a unique, creamy-woody earthiness Ð as well as a Vanillin note, which creates a more intimate bond with the wearer's skin. Purpose 50 is a profoundly moving connection to the earth itself with its ancient soul , its endless patience and its timeless wisdom.
Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.
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