Gucci is celebrating its 100th birthday by launching the new 1921 perfume from The Alchemist’s Garden collection. 

Its green, citrusy and chypre composition is based on note of neroli, appreciated for its floral and sweet notes a fizzy green edge, combined with limone cedrato fruit fruit from Florence, verbena and  earthy, lush forest-like moss.

The new fragrance was shot in a special campaign by Colin Dodgson, creatively directed by Alessandro Michele, and artistically directed by Christopher Simmonds. The ad shows the bottle of perfume surrounded by lush leaves, herbs and antiques, in addition to sscientific flasks and garden tools that suggest continuous experimentation.

Top note is Citron;
Middle notes are Neroli and Lemon Verbena;
Base note is Oakmoss.

Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.