724 Soap by Maison Francis Kurkdjian is a luxurious scented soap that embodies the vibrant energy of a bustling city like New York. Infused with the fresh, luminous notes of bergamot and a crystalline white flower accord, this soap creates a soft, delicately textured lather that cleanses and invigorates the skin.

Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.