Sugar Blast is a 2026 Eau de Parfum by Initio, released as part of the Supercharged collection. The brand presents it as a functional fragrance developed around its JOYDROP complex and a neuro-olfactive concept. The composition centers on an ambery gourmand profile, combining lavender and coconut with praline, rum, vanilla, cashmeran, and ambroxan for a scent that reads as sweet, creamy, boozy, and woody-amber.

"SUGAR BLAST, a functional fragrance scientifically validated through a pioneering neuro-olfactive protocol measuring the brain’s response to scent in real time. Powered by the JOYDROP complex, it activates multiple neural pathways within the reward system, generating a measurable surge of pleasure, indulgence, and addictive joy."

The fragrance features Vanilla, Praline, Rum, Ambroxan, Coconut, Cashmeran and Lavender.

Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.