Name: Wild Rush EDP
Brand: Initio
Price: 15500.0 INR
Availability: InStock

90 ML TESTER

90 ML RETAIL

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Wild Rush is a 2026 fragrance by Initio, released as part of the Supercharged collection alongside Sugar Blast.

Described as an aromatic fougere, it combines bergamot and lavender with red berries, caramel, vanilla, patchouli, and sandalwood, creating a contrast between fresh aromatic facets and a sweeter, warmer base.

"Driven by emotion, validated by science, WILD RUSH is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness."

The fragrance features Red Berries, Caramel, Lavender, Bergamot, Vanilla, Patchouli and Sandalwood.

Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.

Wild Rush EDP

Wild Rush EDP

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