"As a fragrance, the first spray is an explosion that blows right in our faces, along the lines of 'hurry up, wake up, something is going wrong in the system.' As a more global message, it's clearly a denunciation of the global marketing system that makes people buy anything and everything, mainly based on what we're told, but not based on reality." - Benjamin Almairac, Founder
Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.
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