The fragrance, LONDON, will join a list of high-end perfumes developed by WIDIAN's founder Ali Al Jaberi, who has collaborated with perfumers from all around the world to curate a line of exclusive fragrances that cater to the most discerning clientele. With LONDON, the fragrance tells an intercontinental story that bridges London and the UAE, offering the perfect scent for the modern person, worldly yet true to their roots.
Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.