No.1 means to be number one; it makes the wearer shine like the solitary diamond nestling around his neck. Clive's inspiration and his instructions to the perfumer were that there were no cost restrictions; the perfumer had carte blanche, which is rare.
Apply fragrance to clean skin after showering, targeting pulse points such as wrists and behind the neck for optimal scent diffusion. Use a non-scented moisturizer first to prolong fragrance life. Avoid direct application on clothes and sensitive skin to prevent irritation and preserve the integrity of the scent.
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